How Venture Communities books tours after the leasing office closes
Venture Communities uses Betterbot to answer prospects after hours, book tours when the office is closed, and send every lead straight into its CRM.
The challenge
Venture Communities wanted prospects browsing its website to get answers and a clear next step, even when nobody was in the leasing office.
“Prospects often have questions while browsing our website, and we wanted them to get a timely response and an easy way to take the next step.”Jennifer Illanz, Director of Marketing, Venture Communities
How it works after hours
Step 1: Office closes
“…we wanted them to get a timely response and an easy way to take the next step.”
Step 2: Question in
“Betterbot engages prospects after hours, answers common questions, and helps them schedule tours.”
Step 3: Tour booked
“Our leasing team spends less time answering routine questions, and prospects can get information and schedule a tour even when the office is closed.”
Step 4: Next morning
“Leads flow directly into our CRM, so our leasing team can pick up the conversation and follow up.”
Results
Prospects get answers and book tours after hours, every lead lands in the CRM, and the team gets a better view of prospect activity.
“The analytics also give us a better view of prospect activity and how they're engaging with our communities.”Jennifer Illanz, Director of Marketing, Venture Communities
“I would recommend Betterbot to an operator looking to improve after-hours engagement.”
Quick answers
Does Betterbot book tours after the leasing office closes?
Yes. Jennifer Illanz, Director of Marketing at Venture Communities: "Betterbot engages prospects after hours, answers common questions, and helps them schedule tours."
Which PMS does Venture Communities use with Betterbot?
Venture Communities uses AppFolio as its property management system. Leads from Betterbot flow directly into its CRM.
What changed for the leasing team?
"Our leasing team spends less time answering routine questions," says Jennifer Illanz. "Leads flow directly into our CRM, so our leasing team can pick up the conversation and follow up."
